Coinbase’s Satirical ’Everything Is Fine’ Campaign Resonates Amid Economic Uncertainty

Coinbase has unveiled a darkly humorous marketing campaign titled "Everything Is Fine," which starkly contrasts with the crypto industry's usual optimistic tone. Created in collaboration with agency Mother and director Steve Rogers, the campaign employs satire to address pressing economic issues such as inflation, housing crises, and Britain's projected economic turmoil in 2025. The ad opens with a reassuring voiceover claiming "everything is fine" while visually contrasting this statement with stark economic realities. This bold approach has struck a chord with audiences grappling with widespread economic anxiety, positioning Coinbase as a platform that acknowledges and addresses real-world financial concerns while maintaining its commitment to the crypto space.

Coinbase's Satirical 'Everything Is Fine' Campaign Strikes a Chord Amid Economic Anxiety

Coinbase has launched a darkly humorous marketing campaign titled "Everything Is Fine," diverging sharply from the crypto industry's typical optimism. The ad, created with agency Mother and director Steve Rogers, uses satire to highlight inflation, housing crises, and Britain's economic turmoil projected for 2025.

The campaign opens with a voiceover insisting "everything is fine" while juxtaposing scenes of societal decay—leaking roofs, trash-lined streets, and a wealthy couple fleeing to Dubai. This mirrors real-world data: 16,500 UK millionaires have emigrated this year, per Henley & Partners.

Unlike traditional crypto ads promising utopian futures, Coinbase leans into dissonance between institutional assurances and public struggles. The approach has resonated, earning praise from Ad Age and crypto commentators like podcaster Peter McCormack, who called it "brilliant."